It kinda looks like chocolate pringles =p
The chocolate tastes quite dark, even though the darkness is only 57%. Also the puffed rice content is only 11%, and the puffed rice pieces are quite small. Personally i would prefer more puffed rice so the chocolate chips would taste milder, and also larger pieces of the puffed rice for more crispiness =)
This chocolate is nice for an occasional snack, but personally i couldn't eat too many chips at the same time (which probably is a good thing, or i would eat the whole thing in 5 minutes xD).
I might buy it again in the future, but i'm not sure. There are other things that i like better. With my suggestions for how it would taste better i would probably buy it more often though. I'm glad i tried it out though =p